Oriveti New Primacy Review

Oriveti’s evolution of the Primacy earphones just arrived for review and I was eager to get down to listening.  I had only had a couple of plays around with the original model last year, certainly not long enough to put pen to paper on a full review but they were a really nice sounding and constructed earphones from what I remember and the price was also extremely competitive.  

These are what can be considered an evolutionary design as opposed to revolutionary. Usually, that’s a sign that people liked the first iteration and only some refinements and tweaking were in order to take them to the next level. 

Oriveti New Primacy: Tech Specs & Design

The tech spec of the Oriveti New Primacy is actually not overly touted on the companies own website. In fact, on there, you won’t find mention of the internal workings of the unit. Thankfully the back of the box sheds a little more insight on what to expect for these mid-priced IEM’s.

The New Primacy is a set of hybrid earphones. This means that they are using more than one driver standard to produce the sound.  

In this case, we find a dual balanced armature unit (that we can assume handles the high and mid frequencies) matched with a traditional dynamic driver diaphragm (to handle the lows).  

Traditionally this setup works well in giving users a balance of upper-frequency detail and lower frequency impact.

Housing and Build

The New Primacy is an all-aluminum earphone designed to be worn with the cable over the ear.  Its edges are curved, and they promise some great ergonomics that will lend themselves to all-day comfort.  

On the other hand, they feel extremely robust and well made, certainly worthy of premium status. Even the large white Oriveti logo outside the housing department manages to look rather complimentary of the overall design ethos.  

Similarities can with the design be made with RHA T10i and T20 earphones, and that is no bad thing given they were widely praised for their aesthetic and comfort even so far as they won a prestigious Red Dot Design award.

Cable – A real class act!

The New primacy feature detachable cables and Oriveti have thankfully chosen the MMCX connector plug over the increasingly uncommon 2 pin and proprietary designs of the past.  

As so many earphones are now coming with MMCX, we now find it easy to switch out cables from other IEM companies and third-party custom cable manufacturers. 

Of course, the added benefit of detachable cables is that if the Primary cable breaks or develops a fault in the future, the earphones can be salvaged via aftermarket options, some of which are extremely inexpensive solutions such as this Shure branded MMCX cable.

The included cable, though, is an absolute stunner! Truly one of the best I have ever seen included on any earphone regardless of price.

It has an intricate braided design with 8 cords that are coated with an extremely soft rubberized coating.  I can’t really compare it to anything else.  The softness of the material allows the cable to flow easily and resist holding unwanted shapes.  Everything about it feels luxurious.

It’s good both in its feel and overall design, and they are a great match to these earphones.  I would probably use them until they break, as no real advantage will be gained by jumping to an aftermarket model right away.  

Actually,  I reckon that if Olivetti started selling this cable independently, I and many others would instantly pick up a bunch of them to use on my other MMCX compatible IEM’s.  It’s that good.

Jack Points & Strain Relief System

A near-perfect straight angle 3.5mm jack adorns the bottom end of the Private. The Jack is made from solid metal; it’s robust, stylish, and feels to be of superb quality.  I’m definitely glad they replaced the L-shaped jack point from the old model.  

There is decent strain relief down there, but less so at the MMCX side.  In the middle, you get a generic splitter and, unfortunately, no slider.


Oriveti has done a great job with the accessory set for the New primacy.  Included in the case you get the following extras:

  • 3.5mm to 1/4 inch jack adapter
  • Airline jack adapter
  • Rubber cable guides
  • 9 sets of eartips
  • 1 Carry case

Eartips – All sizes and shapes accounted for

The generous selection of offer tips is definitely a good thing, and you would have a hard time not finding a set that works for you.  

You get 2 silicone buds styles, a dual flange and Comply foam, to find the right fit.

After some back and forth with the comply foam style tips, I eventually settled with the standard single flange rubber ones in size medium as I felt they provided the best sound and comfort.

Isolation with these tips installed was above average, and the earphones would easily be suitable for flying and commuting.  Most of the external noise was either reduced or eliminated during the review testing. 

Great carry case

The carry case was definitely a highlight—a solid metal unit shaped like a hockey puck and milled out of aluminum.  

This case will keep your earphones way safer than those generic semi-soft cases included with other manufacturers’ earphones, and barring the use of the excellent Pelican 1010 case or Campfire Audio’s custom leather cases; it’s one of the nicer accessories we have seen included with a set of earphones this year.

The inside is coated with a soft touch velvet lining to add further protection to your earphones during transit.

Fit and Comfort

If there is one negative I will point out on the earphones, it’s just a minor one, but still, it’s worth mentioning.  

I had expected that the New Primacy, with its smoothed off edges and ergonomic design, would but a very comfortable IEM. It actually is, but it could be made even more so with a little tweaking.

I wish the angle where the MMCX connected to the housing was just a few more degrees acute to position the connector’s cable side in a more forward-pointing position.  It puts it sitting upwards just on my outer ear with my medium-sized ears as opposed to inside or under.  

Insertion depth, though, was good.  Sitting shallow to mid, I found it comfortable and capable of staying in place without the need for further adjustment.


Oriveti New Primacy: Sound Review

I loved the original Primacy when I heard them last year and unfortunately don’t have them here to compare, but what can I say about the New Primacy other than ‘Holy hell, they did a great job with these!’.

It’s smooth, natural, detailed, and energetic Great for all-day listening, and very much with the way I like my earphones to be tuned (i.e., not clinical and flat sounding).


The high end has a lot of detail to it but remains devoid of harshness, and it kind of blends in with the rest of the frequencies instead of jutting out independently.  High hats and other treble-sensitive instruments come across with lots of energy but no uncomfortable sibilance.  Just like the low end, it sits slightly forward of the midrange.


The Mids are neutral and smooth, but I wouldn’t go as far as to say warm and overly musical. There is plenty of clarity and detail throughout the midrange, and it is presented in a far more neutral way than I was expecting. It’s clear and crisp and actually sits less prominently in the overall sound than the highs and treble, which you are far more likely to notice first. 


The low end of the Oriveti New Primacy really stands out.  They seem to blend seamlessly with the midrange making for a concise and smooth overall presentation.  There was also no hint of a midbass hump that I had actually expected, and the point at where the dual balanced armatures stop working and the dynamic driver kicks in are indistinguishable to my ears.  

Many hybrid earphones in the past have struggled to match the driver properly, but I am pleased to say Oreveti has done a stand-out job at setting these up.

Bass quantity is good, but they are definitely not to be considered bass cannons.  There is ample sense of a rumble, but it doesn’t ever get flabby even when pushed to its limits in Two Feet’s – Quick Musical Doodles.  

It’s punch and detailed with good texture and ample speed to aid the reproduction of almost any track.


Soundstage is just a touch above average.  It’s not the best we have heard, but it’s certainly not bad either.  There is plenty of instrument separation, and imaging is good, but the only average width is conveyed and a touch more in-depth.  

It’s not an out-of-the-head experience, but it works perfectly well for studio music and electronic genres.

Final Verdict: Oriveti New Primacy Review

Oriveti still may not be prevalent in the mainstream, but with earphones like the New Primacy, you can see why they are becoming so popular in enthusiast circles.  Other than the MMCX connector’s angle, I found hardly anything I could complain about, especially when the price is taken into the equation.  

I have the excellent build quality, a good accessory set, and one of the best cables I have ever seen on a sub $300 IEM are just the icings on the cake.  What users will be most drawn to is the sound quality, and for that reason alone, we definitely recommend you check out the Oriveti New Primacy.


Audiophile Onhttp://www.audiophileon.com
Audiophile On is a website dedicated to high-end audio products. With over 15 years as a reviewer, all articles are hand-written by one person to allow the comparison of products. Headphones, earphones, speakers, amplifiers, or DAC's we cover here.

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